CMR High School Fights Youth Tobacco Use

In collaboration with reACT, Montana’s youth tobacco prevention program, young people from CMR High School are joining thousands of kids across the country who are taking part in Kick Butts Day, a nationwide initiative that makes kids leaders in the effort to stop youth tobacco use.  As part of the Kick Butts Day celebration, CMR reACT students are holding an educational table with trivia questions in tobacco related areas. 

Montana’s youth tobacco prevention program, reACT! Against Corporate Tobacco is a teen-led movement that joins statewide youth empowerment movements across the country in recognizing the power of young people to effectively take on one of the leading preventable causes of death—commercial tobacco use. On this day, throughout the State of Montana, reACT members will host events and activities promoting Kick Butts Day and its cause.

Throughout the year, young advocates take part in a variety of activities to protect their peers from tobacco use, including working with elected officials to develop policies that reduce youth tobacco use and exposure to secondhand smoke and educating their peers about tobacco companies’ deceptive marketing practices.

“The tobacco companies make smoking look cool in their ads, but that’s nothing but a lie,” said Sierra Krantwashl age 16.  “There’s nothing cool about bad breath, smelly clothes, and tobacco-stained teeth.”

On March 20th, elementary, middle and high school students across the country are organizing Kick Butts Day events to fight youth tobacco use.  Young people will participate in a variety of activities. As part of Kick Butts Day, CMR reACTors will educate their peers using interactive trivia games centered on tobacco facts at from 10:35a.m. to11:56 a.m. on March 20, 2013 at CMR High School.

“Kids are a powerful part of the solution to reducing youth tobacco use,” said Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, which coordinates Kick Butts Day. “For Kick Butts Day 2013, kids are sending two important messages: they want the tobacco industry to stop targeting them with advertising and they want elected leaders at all levels to do more to protect them from tobacco.”

Tobacco use is the leading preventable cause of death in the United States, killing more than 400,000 people every year. Every day, more than 4,000 kids try their first cigarettes; another 1,000 kids become addicted smokers, one-third of whom will die prematurely as a result.

For more information about the Kick Butts Day event at CMR High School contact Nicole Bronec at 452-0881 x306.  For information on the national initiative, visit the Kick Butts Day website at