Kick Butts Day

On March 21st, Kick Butts Day, young people from North Middle School will join students across the country in the fight against youth tobacco use. Using blacked out student school lockers to help symbolize the lives lost to tobacco related illness, the students will help others visualize the impact that tobacco use has on our communities. From 10:30am to 12:30pm the Cascade City-County Health Department (CCHD), Great Falls Public Schools (GFPS) Care Program and North Middle School reACT members will be educating their peers, faculty and the public to show that a daily average of 4 Montanans die prematurely from tobacco related illnesses. Signage regarding the event and the blacked out lockers has been designed by the reACTors and will be displayed around the school.

“Kick Butts Day is an annual event that provides students the opportunity to reach out and educate their peers about how corporate tobacco is targeting young people. It also helps teach young individuals what they can do to help reduce the number of kids becoming addicted to cigarettes,” says Nicole Bronec, reACT Youth Coordinator for CCHD.

Montana’s youth tobacco prevention program, reACT! Against Corporate Tobacco is a teen-led movement that joins statewide youth empowerment movements across the country in recognizing the power of young people to effectively take on one of the leading preventable causes of death–tobacco use. More than 400,000 people lose their lives each year to tobacco related illness, and every day more than 4,000 kids try their first cigarette and another 1,000 kids become addicted smokers. March 21st, throughout the State of Montana, reACT members will host events and activities promoting Kick Butts Day and its cause.

“Kids are a powerful part of the solution to reducing youth tobacco use,” says Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, which coordinates Kick Butts Day. “For Kick Butts Day 2012, kids are sending two important messages: they want the tobacco industry to stop targeting them with advertising, and they want elected leaders at all levels to do more to protect them from tobacco.”

For more information about the Kick Butts Day event at North Middle School, contact Nicole Bronec at 452-0881 x309. For information on the national initiative, visit the Kick Butts Day website at

You can visit CCHD’s Tobacco Use Prevention Program online at any time to learn more about tobacco use and how to quit using tobacco.